Zapruder’s learns online from Hungry Beast team
According to Andrew Denton, Zapruder’s Other Films‘ production Hungry Beast has allowed the company to learn more about online content and social networking.
“Bringing in a bunch of people under 30 has been like a tutorial for us; the way they use and consume social media has given us a much clearer understanding that we wouldn’t have got from just looking at it from the outside,” Denton told Encore.
Hungry Beast is a topical TV program in which 19 young people from different professional backgrounds have one directive: tell the audience something they don’t know. Their work ranges from serious news stories to short comedic pieces, and features an innovative use of graphics to present information.
But the project also has a strong online component. The audience is able to comment, discuss, suggest and upload their own content. Most of the show’s segments are posted not only on the show’s ABC website, but also on a dedicated YouTube channel, and combining the two they can reach a larger audience than they do on television. A video for The Beast File has 316,795 views on YouTube, in addition to the unpublished number of hits on the official website.
