AANA hands Telstra’s McGrath Young Marketers’ Award

The Australian Association of National Advertisers has awarded Telstra’s Lachlan McGrath the 2010 AANA Young Marketers’ Award, with a prize that will see him take a trip to the Cannes Lions International Advertising Festival valued at $10,000.  

This year’s challenge saw entrants position marketing as a ‘value creator’ vs a cost item, with analysis of theory, strategic insight and real world examples from across the global marketing industry.

McGrath is Telstra’s advertising manager for brands and youth.

His submission included:

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