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ABC ‘flabbergasted’ by BBC’s Foxtel move

A new premiere BBC drama and comedy channel to be launched by BBC Worldwide and Foxtel has left the ABC “flabbergasted”, a spokeswoman has told Mumbrella.

Following 50 years of broadcasting BBC content in Australia, the Australian Broadcasting Corporation was not consulted about plans to launch a premium channel on Foxtel in mid-2014.

A spokeswoman for the ABC said the public service broadcaster had been seeking talks with the BBC’s commercial arm, BBC Worldwide as its three year contract comes to an end on June 30 next year, but had been knocked back before the announcement was made.

“We were pretty flabbergasted,” a spokeswoman said. “We only found out yesterday and we had been asking them for a while to sit down to talk about a new deal, so we were pretty shocked.”

The new premium channel will feature”premiere British drama and comedy, ad-break free and as close to UK transmission as possible,” Foxtel said in a press release.

However the ABC will retain popular shows such as Doctor Who, as it has a contract for the lifetime of the show, and Grand Designs and QI which will not be affected by the deal.

Content used on Four Corners from the BBC’s Panorama will also be unaffected, as will popular children’s programs such as Peppa Pig – the number one program on ABC iView – the spokeswoman said.

But the ABC is likely to lose popular series’ such as Call the Midwife when the contract comes to an end, and new drama and comedy shows, such as The Musketeers, will go directly to the new premium channel.

“I think financial considerations were the real driver for the outcome because it’s really unusual for them not to come to us. We hadn’t even started negotiating a new deal with them,” the spokeswoman said.

Although the choice is likely to drive up revenue for the BBC, it will exclude 70 per cent of Australian viewers, the ABC spokeswoman said.

“It looks like they are basing this deal on the model that they use when they negotiated in the United States with BBC America, but they have 80 per cent paid TV penetration in the US, and we have only 30 per cent here, so they are already losing the majority share based on the fact that most people can’t access it,” she said.

“There have been previous attempts by commercial media to outbid the ABC for BBC programming aired in Australia. In the past, the ABC has been able to point to our audience share, distinctive reach and the unique relationship between the two organisations which has lasted 50 years.”

British dramas such as Midsomer Murders and Doc Martin, which are not BBC productions, will remain on ABC.

The BBC has not always seen the most positive outcome when it goes with the highest bidder. When Nine snatched Top Gear from SBS in 2009, audiences rapidly declined.

The move marks an early content headache for the ABC’s new director of television Richard Finlayson, who starts in July.

However, ABC TV has increased airtime of  first-run Australian drama from an average of 20 hours to 80 hours per year since the government started making substantial investments in Australian drama in 2009, thereby lessening its reliance on foreign content, the ABC spokeswoman said.

“ABC TV is now the home of distinctive Australian drama,” the ABC spokeswoman said. “ABC audiences are responding strongly to Australian stories. In 2013, ABC TV has grown its total share, in metro markets, to the highest level since 2008.”

A BBC spokeswoman said: “This was a strategic move. We were looking for an opportunity to grow our brand in Australia and we believe a BBC branded channel for premiere programs is one of the best ways to do this.

“As has been seen recently, Top Gear has done extremely well on BBC Knowledge and in its second window on Nine, so we know that this model can work and reach a healthy audience.  We are confident that we can continue to have a productive relationship with free to air broadcasters and in particular the ABC.”

 

 

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