ACM launches commercial strategy and operations arm; announces expert team to run it
Australian Community Media (ACM) revealed that it has set up a brand new commercial operations and strategy division, with a slew of in-house leadership promotions to staff it.
ACM’s Commercial Strategy Centre of Excellence will work to help ACM’s partners’ companies grow their presence and tighten their grip on regional Australia. The Centre’s team is comprised of commercial strategy experts from within ACM’s existing employee pool.
Led by Jarrah Petzold – ACM’s newly coined chief marketing officer – the team consists of commercial operations director, Maree Neale, who steps into the role of director of commercial strategy, tasked with spearheading the division; national strategy director, Lisa Levesque, who will serve as deputy director of commercial strategy; head of marketing – ACM Agri, Lupe Prada, the Centre’s new marketing and commercial strategy director, ACM Agri; and head of business improvement – commercial, Chris Clarke, who has been set up as director of business intelligence.
(L-R): Maree Neale, Lisa Levesque, Lupe Prada, Chris Clarke
“Establishing this new team reflects ACM’s commitment to driving growth and transformation of our business,” Petzold said.
“I’m looking forward to working with Maree, Lisa, Lupe, Chris and the broader team, and I have every confidence that this will see us continue to deliver market leading opportunities to connect businesses with regional audiences in 2025.”
Of her appointment, Neale added: “As a country girl at heart, with deep roots in regional Australia, I’m passionate about community connection and regional media.
“The Commercial Strategy Centre of Excellence will allow ACM to leverage its collective expertise across the whole portfolio.
“I’m proud to be working with some of the brightest minds in media sales and strategy to help grow our partners’ businesses in regional Australia.”
These appointments come into effect immediately.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
ACM
Australian Community Media
Chris Clarke
Jarrah Petzold
Lisa Levesque
Lupe Prada
Maree Neale
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