ACM launches commercial strategy and operations arm; announces expert team to run it

Australian Community Media (ACM) revealed that it has set up a brand new commercial operations and strategy division, with a slew of in-house leadership promotions to staff it.

ACM’s Commercial Strategy Centre of Excellence will work to help ACM’s partners’ companies grow their presence and tighten their grip on regional Australia. The Centre’s team is comprised of commercial strategy experts from within ACM’s existing employee pool.

Led by Jarrah Petzold – ACM’s newly coined chief marketing officer – the team consists of commercial operations director, Maree Neale, who steps into the role of director of commercial strategy, tasked with spearheading the division; national strategy director, Lisa Levesque, who will serve as deputy director of commercial strategy; head of marketing – ACM Agri, Lupe Prada, the Centre’s new marketing and commercial strategy director, ACM Agri; and head of business improvement – commercial, Chris Clarke, who has been set up as director of business intelligence.