ACM launches new print and digital paper covering NSW’s Northern Rivers
Australian Community Media (ACM) will launch a new print and digital publication in New South Wales’ Northern Rivers, just two weeks after expanding its metro footprint in Sydney’s Northern Beaches with the introduction of a new glossy magazine.
The Northern Rivers Review will launch on 29 October, cost $2 for the print product and $2 for a weekly digital subscription, and be led by Sophie Moeller.
The weekly title will cover Lismore, Ballina, Richmond River, and Byron Bay. Executive chair Antony Catalano said that as a “local business owner and having spent many years coming to the Byron area, I couldn’t be happier to be launching a new publication in the area I care so much about”.
“Our focus has been to listen to the people and build a local team, which will focus on local stories, issues and the region’s best real estate,” Catalano added.
“We’ve been lucky enough to secure experienced journalist, editor and columnist Sophie Moeller to lead the editorial team. I would personally like to welcome Sophie to the team.”
Moeller’s media career has seen her work in newsrooms including The Australian, Pacific Magazines, The Sunday Telegraph, and The Times in London. For the past three years, she has edited The Lismore Echo.
“I am so excited to get this lifestyle magazine off the ground to tell the stories that make The Northern Rivers the place where everyone wants to be and live,” she said of the new challenge.
“There’s no coincidence our airport is one of the busiest in the country right now. People come to the far north corner of NSW because they want to experience a way of life that is ‘real’. The Northern Rivers Review will be as unique as its environment. It will not only help local journalism but celebrate its people, rural produce, industries, arts and events, tourism, not to mention its beautiful rolling blue and green real estate.”
Moeller
ACM added that the publication will tap into the company’s 170 titles, and have access to its sales team and pool of journalists.
“We feel the time is right to launch into the Northern NSW market with our new local news and lifestyle brand, which readers will engage with from day one,” added ACM’s Northern Rivers commercial director, Rod Harris.
“The market is proving resilient in so many ways during this period, and the outlook for population growth and economic certainty makes the Northern Rivers Review a credible environment for local and national advertisers to share their messages.
“Our bundled real estate offer through realestateview.com.au is like no other in the Northern Rivers, and presents the opportunity for vendors to connect with buyers at different stages of the property journey.”
ACM closed three printing facilities at the end of July, following the temporary closure of two sites in April, when the business suspended 150 non-daily titles and stood down a swathe of employees.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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