Sendle appoints 72 and Sunny as creative partner
Australian shipping company, Sendle, has named 72 and Sunny Sydney as its creative partner without a pitch.
Work on the account will kick off with the development of a campaign that will target small-to-medium businesses in Australia and the USA.
Sendle has appointed 72 and Sunny
Sendle engaged 72 and Sunny Sydney after its LA team introduced them to the agency’s former brand strategist, Nicole Booker, who worked on its market research ahead of the delivery service’s entry into the US.
Chief marketing and customer officer, Eva Ross, told Mumbrella: “Having an agency that bridges both the US and Australian markets allows us to speak authentically to small businesses in both countries.
“Sendle is a challenger brand so working with an agency that shows bravery in their work and comfort with uncertainty makes for an ideal partner.”
The appointment comes a month after Amaysim appointed the agency to its creative account following a competitive pitch. This year, 72 and Sunny has also added Golden Circle to its client list.
The agency’s CEO, Chris Kay, said: “Sendle is a force for good and we’re super stoked to be working with them in Australia and the US on this campaign. Eva and team are smart, modern and ambitious clients and we’re excited to get stuck in.”
Sendle is a carbon neutral shipping service and a certified B Corporation – which recognises the social and environmental performance of a company.
Ross said 72 and Sunny aligns with the brand’s values.
“We’re huge admirers of 72 and Sunny, for the bravery of their work, and the agility of their team. They are nicely aligned with Sendle’s values, they punch above their weight, and have optimism in their spirit,” she said in a statement.
Ross added that the partnership with 72 and Sunny will expand the business’ reach in Australia and the US.
“With the massive shift the world has made to eCommerce during COVID, and a renewed love for products made locally by small businesses, it’s our hope that joining forces with 72 will extend Sendle’s support of SMBs and 100% carbon neutral shipping through our purpose of “Shipping that’s good for the world,” and connect us with audiences across Australia and the US,” she said.
Earlier this year in the midst of the bushfire crisis, Sendle put out a challenge to Australia Post to start offsetting its carbon emissions by releasing a series of postage stamp-shaped stickers that featured native Australian animals wearing gas masks.
At the time, Sendle CEO, James Chin Moody, said it was “rewarding to see [Australia Post] follow our lead” in introducing carbon neutral delivery for parcels, but “we believe there’s more to do”.
“As the climate crisis intensifies, we are running out of time for promises. We need immediate action and going 100% carbon neutral is a simple way to take responsibility today for one of the most pressing environmental issues of our time,” he said.
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