ACP supports 30 Days of Fashion & Beauty
ACP Magazines will partner with You Can to support 30 Days of Fashion and Beauty – a fundraising campaign to build youth cancer wards in Australia.
The announcement:
ACP Magazines has announced it will join forces with You Can – a Sony Foundation and CanTeen fundraising campaign – as the official charity partner for 30 Days of Fashion & Beauty, aiming to raise $500,000 to help build youth cancer wards across Australia.
You Can’s primary fundraising mechanic calls on Australians to recycle their old mobile phones –
turning trash into much needed funds. ACP Magazines will be collecting phone donations at all 30 Days of Fashion & Beauty events and Priceline stores nationwide throughout September. Each phone is worth approx. $5 to the You Can campaign. Free Post You Can envelopes will also be distributed in the September issues of Harper’s BAZAAR, The Australian Women’s Weekly, Woman’s Day, CLEO, Cosmopolitan and NW.
2010 marks the fourth annual 30 Days of Fashion & Beauty campaign – a month-long fashion andbeauty festival featuring more than 100 events and activations. Consumers register at 30daysoffashionandbeauty.com.au for invites to sensational events, one-of-a-kind giveaways, exclusive shopping discounts, inspiration from the very best experts in the fields of fashion andbeauty, behind-the-scenes fashion footage and so much more.
30 Days of Fashion & Beauty brand champion, Edwina McCann said: ‘We are proud to be partnering with Sony Foundation’s You Can. By handing in your old mobile phone at any 30 Days of Fashion & Beauty event or your nearest Priceline store, I’m confident we can reach our target.’
Dr Louise Messara, Executive Director, Sony Foundation, said: ‘We are delighted to have been selected by ACP as the charity partner for this year’s 30 Days of Fashion & Beauty. I urge everyone attending a 30 Days event to dig out that old mobile phone and bring it along. You’ll be helping change the future for young Australians with cancer.’
Currently, in Australia your chance of surviving certain cancers decreases by 50 per cent the day you turn 16. Cancer is the biggest disease killer of our youth, with 15 to 30 year olds the only generation for whom there has been no improvement in cancer survival outcomes for 25 years. By collecting and recycling old mobile phones Sony Foundation, together with CanTeen, intends to raise $15 million to build specialised youth cancer centres for this forgotten generation.
Source: ACP Magazines press release
