The Advertising Effect

Anyone who saw Adam Ferrier speak at Mumbrella360 will be aware he has a book out. Anyone who saw him speak in Cannes today is also now aware of this fact.

Taking the opportunity to speak to a packed house at the Palais de Festivals Ferrier used his new tome, The Advertising Effect, to great effect, using it as an example of how to sell a product, whilst shifting  few copies as incentives himself.

Dr Mumbo suspects he might have also been aware of some guerilla flyposting of these posters about the book outside the press room. 

In a wide-ranging performance talkng about behavioural economics Ferrier took the chance to show the Cummins & Partners video for the Creative Fuel event, and a video from Rory Sutherland promoting the MSix event he is running with Mumbrella.