Dr Mumbo

‘I’m here to rescue my ratings’

David HasselhoffDelegates at Cannes who managed to make it into the unsociably early (10am) first session of the festival were treated to a little insight into the weird and wonderful world of the inimitable David Hasselhoff.

And what a world it is.

Entering the Grand Audi through the audience equipped with a trademark lifesavers’ float and singing the theme from Baywatch, The Hoff set the tone for the proceedings.

His first words at the session on relevance were “I’m here to rescue my ratings”.

Awkwardly durng the session it also emerged that Bono, the soon to be awarded inaugural Cannes LionHeart for using his influence to help AIDS charity RED, had the “lowest relevance and intensity” of any celeb in the survey by agency Golin. 

It was also revealed Hasslehoff had been walking “le croissant” (that’s Le Croisette, David) with a lookalike taking photos with fans for a new game “Hoff or not”, where players have to guess whether it is David Hasselhoff or his Northern Irish double, in a series of pics as quickly as possible. The winner gets to have lunch with The Hoff “anywhere in the world”.

“I even got it wrong” he admitted.

Then, puling a Peruvian woman from the audience to play the game, he asked her about Michu Pachu, quickly corrected by the woman as Machu Pichhu, he quipped: “That’s why I’m not relevant I can’t even spell it.”

Of course it was no surprise to discover he had “timeless appeal”  to people, which he pointed out was “hoff the charts”.

Dr Mumbo is looking forward to his croissant lunch at Machu Picchu with The Hoff.

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