Adhesive wins PR accounts for Threat Quotient and National Manufacturing Week events

Adhesive PR’s corporate communications and B2B arm has been appointed to the public relations account for threat intelligence platform Threat Quotient.

The agency will be responsible for Threat Quotient’s media relations and communications across the Asia-Pacific region, with the goal of driving awareness of the brand’s services.

Threat Quotient has appointed Adhesive to its public relations account

Celine Gajnik, Threat Quotient international senior marketing manager, said in a statement: “Adhesive were our agency of choice for the APAC region, with a focus on Australia, due to their understanding and experience with cybersecurity, B2B technology and the media landscape. We also wanted our next agency to be able to independently ideate media opportunities, have extensive corporate communications and B2B experience and understand how to work with our various business units located throughout the world.”

After executing an awareness campaign for National Manufacturing Week 2019 earlier this year, Adhesive has been appointed to complete promotional work for the All-Energy Australia Exhibition and Conference and the inaugural Energy Efficiency Expo.

Robby Clark, exhibition director of national manufacturing week, said: “We appointed Adhesive to manage our public relations and media partnership editorial agreements for the 20th edition of National Manufacturing Week, All-Energy Australia 2019 event and inaugural Energy Efficiency Expo, due to their extensive experience in managing event public relations, previous industrial experience and understanding of industry messaging.”

Mike Maurice, founder of Adhesive, said the new clients proved there was demand for its specialist B2B and corporate communications team.

“Since we opened our doors seven years ago, we’ve supported our clients’ corporate communications efforts. However last year we made the decision to add to our offering by creating a specialist team to support purely B2B organisations and corporate communications client scopes.

“We’re excited to be working with Threat Quotient across APAC, a major growth region for the international division of their business, while supporting the awareness campaigns for Reed Exhibitions’ Industrial trade shows in 2019. Both clients offer exciting new challenges, while aligning to the B2B technology and industrial experience of our team.”

The new clients follow a successful 2018 for Adhesive, which won the PR accounts for Trip Advisor, The Iconic and Changi Airport Group.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Adhesive PR Celine Gajnik Mike Maurice National manufacturing week Robby Clark Threat Quotient

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