Mumbrellacast: Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy
Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.
Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on.
They’re just a few among the many major talent movements in the industry — we go over them all and examine the root of all the turmoil.
Optus’ ex-digital product boss Clive Dickens is officially setting up his own AI consultancy. With a track record like his, people are paying attention.
Yesterday, Hal sat down with Mamamia’s CEO Natalie Harvey and chief content officer Zara Curtis to learn more about the network’s new video strategy. Is it up to par?
Correction: In the podcast, Hal says that The Quicky, launched in 2019, was Mamamia’s first podcast. It was not. That honour goes to Out Loud, launched in 2015, which also gives Natalie Harvey’s claim that Mamamia was early to podcasts a lot more weight. Apologies.
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