ADMA appoints IAB director as new head of regulatory and advocacy

The Association for Data-Driven Marketing and Advertising (ADMA) has appointed Sarah Waladan as its new head of regulatory and advocacy.

Waladan comes across from the Interactive Advertising Bureau, where she served as director of policy and regulatory affairs, supporting member organisations and the global IAB network on legal and policy matters. Previously, she held a similar role at Free TV Australia.

She brings nearly two decades of experience in communications law and public policy to the role, her expertise covering areas including privacy, copyright, online safety and content regulation.