ADMA Global Forum the latest event to be postponed as coronavirus precaution

The Association for Data-Driven Marketing and Advertising (ADMA) has postponed its upcoming Global Forum, which was due to be held on 31 March and 1 April, in the wake of the coronavirus (COVID-19) outbreak.

“In the interest of the health and safety of our partners, attendees, team and speakers the March event cannot proceed as planned. At this stage, we hope to be able to run the event in March 2021,” ADMA said in a statement announcing the decision.

“ADMA Global Forum is a key event on the ADMA calendar and is crucial to how we as an industry association engage and bring together the marketing community. This year’s event was due to be bigger and better than ever with a line-up of premium speakers, experts of diverse topics.

“We look forward to being able to bring the event and its content to our members when the current crisis has passed.”

The organisation said it will notify attendees directly of their options, and is working to create online and streaming options.

A flurry of events, including top international conferences such as SXSW, Facebook F8 and Google I/O, have been cancelled due to the spread of coronavirus.

Locally, Vivid Sydney, the Walkley’s mid-year dinner, Melbourne International Comedy Festival, and the AWARD Awards are among the cancellations.

And businesses across the industry are being impacted, from coronavirus scares, to Nine shutting its studio following Tom Hanks and Rita Wilson’s positive diagnosis (resulting in entertainment reporter Richard Wilkins also testing positive), and preventative working from home measures. All three TV networks have taken steps to put programs to air without their usual live audiences.


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