AdNews drops media agency award categories after Atomic 212 backlash
AdNews has “paused” two categories from its annual advertising awards program after a number of major agency groups chose not to enter ahead of last Tuesday’s closing date.
The editor of AdNews, Rosie Baker, announced that the categories of Media Agency of the Year and Media Network of the Year would not be run until further notice following concern about the awards’ credibility after Mumbrella’s investigation into exaggerated claims by multiple winner Atomic 212.
Hi AdNews please stop being so defensive. It makes Mumbrella look good. And we don’t want that.
Just accept atomic 212 shafted the system and lots of other agencies. Not just OMD.
wah wah wah wah wah. Fucking grow up. Both of you.
So in order to make your own awards look better, you ran an expose on one of your competitors?
What outstanding journalism…
“This was the largest audience to ever witness a campaign, period,”
🙂
Get over awards… No one cares about them except the agencies that win .. clients don’t care.
It’s disheartening to have it reaffirmed that mumbrella is happy to engage in sniping, gutter journalism when it is in it’s own commercial interests.