Adshel rolls out ethnic targeting nationally after successful trial

Adshel successfully trialled ethnic targeting with SBS

28% of Australians were born overseas with the figure rising to 40% by 2050

Adshel is rolling out ethnic targeting across its outdoor network nationally after the completion of a successful trial with SBS.

The outdoor company will let marketers tailor campaigns to suit the ethnic make-up of communities, noting that the percentage of Australian’s born overseas is continuing to grow.

Research conducted by the Outdoor Media Association said that Australia’s urban ethnic population will make up 40% of all Australians by 2050.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.