Morning Update: Ad agency Post-it wars; Facebook adds video ads; Twitter to expand 140 characters
Ad Week: Agencies on Canal Street Are Waging a Post-it-Note War, and It’s Awesome
That was early last week. By the weekend, a full-blown Post-it note art war had erupted on Canal Street in New York City, with a number of agencies participating—including Havas Worldwide, Horizon Media, Cake Group, Biolumina and Harrison and Star. (Update: Getty Images has also been involved.)
On social media, the posts have been tagged #canalnotes and #postitwar and have been flooding in. It’s a wonder any client work was getting done at these shops last week. @LishKapish has been among the better documenters of the whole battle—posting photos including the one at the top of this post, taken Monday.
Facebook: Audience Network will now offer brands pre-roll, mid-roll and post-rolls video ad slots
Campaign Live: Facebook takes on YouTube with launch of pre-roll video ads
The social media giant said today its Audience Network will, for the first time, serve ads across different platforms and appearing in-stream, either before or after video content.
Until now, Audience Network had only been focused on direct response objectives like app installs and conversions. Today’s global launch will see video ads run immediately for brands including USA Today Sports, Mashable, Diply and MailOnline. Facebook has almost 1 billion users across mobile and the company is banking on a continued “explosion” of online video consumption.
The Verge: Twitter will reportedly stop counting photos and links in 140-character limit
Twitter is planning on letting users craft longer tweets by not counting photos and links toward its 140-character limit, according to a report from Bloomberg today. The change may happen in the coming weeks, and it would remove one of the more annoying product hurdles that has persisted on Twitter for years. Links and photos currently hog 23 and 24 characters respectively. That makes the process of saying what you mean — while providing visual or referenced context — a much reviled brain teaser.
Kristin Patrick, PepsiCo’s senior VP-global brand development, and Brad Jakeman, president of PepsiCo’s global beverage group
Credit: Nathan Skid
Ad Age: Pop Star: PepsiCo Makes Big Bet on In-House Content Creation
If you have Hollywood ambitions, rubbing shoulders with Meryl Streep isn’t a bad place to start. And if you want to make it big in the music business, Usher is a pretty good guy to know.
So it was fitting that the two megastars were among the first celebrities to make use of PepsiCo’s sparkling new, state-of-the-art content studio in Manhattan. That space will be key as the food and beverage giant strengthens its ties to the entertainment world, pumping out branded content while also pursuing distribution deals with film studios, online publishers and other outlets for brand-agnostic content. And the central mission of all of that content is to entertain, not to sell chips, soda, oatmeal and other PepsiCo products – at least not directly.
BuzzFeed was gunning for another breakout moment on Facebook Live today. It got one, but not the one it hoped for. The viral publisher’s highly publicised interview between BuzzFeed’s legal editor Chris Geidner and President Barack Obama today only lasted for about two minutes before the feed stopped working.
BuzzFeed pointed people to continue to watching the interview on its YouTube account, which had not crashed. BuzzFeed is one of the handful of publishers reportedly being paid $250,000 to experiment with Facebook Live — and urging its Facebook audience to switch platforms likely cost them viewers.
Mumbrella Asia: Deaf-mute mother shows how she loves her child without words in Johnson’s Baby film
BBDO Guerrero has created a video for Johnson’s Baby in the Philippines to communicate the idea that touch can be the most important way for a mother to show her love for her child.
The video, which was been widely shared in social media since launching around Mother’s Day, shows how a first-time mother who is deaf mute communicates with her new-born without words
