F.Y.I.

Adshel unveils 2013 winners of their ‘Importance of Giving Back’ campaign

December 10, 2013 9:26

Adshel has named the Wesley Mission as the winner of its 2013 ‘Importance of Giving Back’ campaign.

The announcement:

Adshel, Australia and New Zealand’s leading provider of advertising-funded street furniture solutions has announced the winners of their 2013 ‘Importance of Giving Back’ campaign.

The annual campaign, now in its fourth year has so far delivered more than $3.25 million dollars in donated advertising space for Australia’s most deserving not-for-profit organisations, making it the country’s largest initiative of its kind.

Having received an incredible 1600 votes, The ‘Importance of Giving Back’ campaign offered Adshel’s clients, partners and staff the opportunity to nominate the charity they felt could really benefit from the boost delivered by a national seasonal outdoor advertising campaign.

This year’s winner was Wesley Mission collecting a huge 55% of the vote and receiving 400 panels nationally to support their LifeForce suicide prevention program. In second place was SecondBite with 39% of the vote, receiving access to 250 panels to help spread the message of fresh nutritious to Australians around the country.

Adshel CEO Rob Atkinson said this year’s campaign had been once again been incredibly well supported by the advertising and media community.

“At Adshel we pride ourselves on making a difference to the communities outdoor advertising solutions are a part of. Christmas is a vital time for fundraising for many charities and in Wesley Mission and Second Bite we have two really deserving recipients,” he said.

“The most practical help we can offer at this time of year is access to our extensive network of out-of-home advertising spaces to help their message really cut-through,” he added.

The CEO of Wesley Mission the Rev Dr Keith Garner said he was delighted that Adshel will be supporting the Wesley LifeForce suicide prevention program in 2014.

“More lives are lost to suicide each year in Australia than from motor vehicle accidents,” Dr Garner said.

“Simple effective interventions can make a difference and save lives. The support of Adshel will help raise awareness, build strength and understanding in communities and help prevent suicide,” he added.

CEO Elaine Montegriffo of Second Bite said he was delighted to have been selected as charity partner in the campaign.

“Throughout 2014, SecondBite will use the 250 spaces donated by Adshel to highlight our work in giving Australians in need access to fresh nutritious food,” he said.

“Through Adshel’s Campaign, SecondBite will seek donations to give more Australians doing it tough access to quality produce where a donation of just $10 can provide 25 hearty, nutritious meals,” he added.