The AFL recruit Thor star Chris Hemsworth to narrate season launch campaign

The AFL has recruited Hollywood A-lister Chris Hemsworth (Thor) to narrate their ad promoting the launch of 2014 premiership season.

The campaign, via GPY&R Melbourne, features the Aussie actor discussing what’s possible in the upcoming  season set against images of players backed by a track from The Delta Riggs.

It aims to leverage the optimism and hope shared by fans at the beginning of the season, ending with the tagline “only one thing’s certain – in 2014 everything’s possible”.

AFL general manager – people, customer & community Dorothy Hisgrove said: “The start of the Toyota AFL premiership season is a particularly exciting time for fans which is reflected in this campaign.

“Speaking directly to our fans has never been more relevant than this year given we will see an even greater focus on fan engagement and participation. As someone who knows Australian football and supports the game, we are delighted to have Chris Hemsworth support this campaign. Chris, along with a raft of our game’s superstars, really brings this campaign to life and reminds us in the best possible way that football is back.”

The TV commercial, which is supported with a radio and print campaign, launched on Sunday night.


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