AFL teams up with Reddit to create digital sports club with Reddit Avatar

The Australian Football League (AFL) and Reddit have launched the first sports partnership for Reddit Avatars, launching a series of AFL-themed Avatar gear on Reddit.

The announcement:

The Australian Football League (AFL) and Reddit are pleased to announce the world’s first sports partnership for Reddit Avatars, launching a limited series of AFL-themed Avatar gear on Reddit.

The partnership will see AFL-themed Avatar gear on Reddit available for every club during the 2022 AFL men’s season. Fans can personalise their Avatar on Reddit with club gear to proudly showcase their footy colours and club.

This agreement and launch makes the AFL the first sports league in the world Reddit has partnered with on an Avatar series. Reddit has previously partnered with gaming companies Riot and Bungie for the creation of Avatar gear on Reddit.

AFL executive general manager customer & commercial, Kylie Rogers, said the partnership with Reddit provides fans an authentic connection to footy on one of the largest online community platforms.

“The AFL community on Reddit is one of the most active and vibrant online homes for footy fans, so we’re excited to collaborate on a sporting world first that allows fans to represent their club proudly. Our primary focus is to build an emotional connection between our fans and the game, and partnering with Reddit allows us to do this in a totally new way with some of our most passionate fans.”

“We’re thrilled to partner with the AFL as one of the world’s premier sports leagues. The clubs hold a special place in the hearts of millions of Aussies and they were a natural partner for this initiative.” said Reddit Australia’s market director David Ray, “This will give all AFL club fans the chance to customise their own Reddit Avatar, while showing passion for their favorite teams on Reddit.”

Through Reddit’s Avatar builder, redditors can create their own profile Avatar, complete with hair, jackets, event-themed gear, and now – the guernseys of their favourite AFL club.

To create and save an AFL-themed Avatar on Reddit, AFL fans need to sign up to or sign into their Reddit account, then under their Profile, select “Style Avatar”. From there, the AFL club jersey avatars will be available under the “Explore” tab until 31 July 2022 and will remain available in the Avatar builder for the entire 2022 season.

Once a redditor has customised an Avatar for their profile image, they will see it on their profile page, profile hovercard, in comments they leave, and in posts they create. Avatars enable redditors to closely align with their favourite communities, while also giving themselves individuality, distinction, and prestige.

Source: Thrive PR


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