Dr Mumbo

AFR’s accidental freebies

A potentially expensive production mistake hasn’t helped the Australian Financial Review this morning.

There’s no bar code on the Anzac bumper edition which covers the next four days.

When Dr Mumbo attempted to hand over his $3.50 in Woolies this morning, he was told that as it couldn’t be scanned, he could have it for free. He suspects the same scene is currently playing out across various counters across the country.photo

8.30am update: It appears some AFR editions have barcodes and some do not. Hat tip: Cara Waters. 

Thanks

10.50am update: And in Perth, there’s something of a hole on the front page (hat-tip: @FlyPickles)

AFR Perth

 

3.30pm – The mistake keep on coming, especially in the WA edition. Twitter user Mister Markets points out it also ran the headline “World is fukt” on its WA front page…

fukt

 Update: 5.00pm Editor-in-chief Michael Stutchbury has now apologised for the errors in the edition and in particular the headline “World is Fukt”. Read the full story here.

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