Agency turns postal plebiscite into retro computer game to vote ‘yes’
Creative studio, Agency, has created a retro computer game to urge Australians to vote ‘yes’ in the up coming marriage plebiscite.
The game, ‘Going Postal‘, is a running game where participants are challenged to ensure the envelope and its rainbow trail avoid the many obstacles to marriage equality to post their ballot.
The obstacles include Malcom Turnbull, Tony Abbott and a high court judge.
Tim Middlemiss, Agency Sydney communications director, said in a press release: “Politicians on both sides have been making a game out of marriage equality for the last few years – so we created an actual game to help get marriage equality through.”
The aim of Going Postal is to help Australians who don’t often use the post be ready to vote ‘yes’.
“Australians, particularly young Australians, don’t send much snail mail any more, so we’re hoping this game helps people practice going postal before the big vote,” Middlemiss said.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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