Airwick says ‘it’s what’s inside that counts’ in new campaign

Airwick has reminded people that it is what inside that counts in its new campaign for Airwick Melts.

Created by Now Screen, the 15-second TVC opens with a couple of foods that are more tasty on the inside, including an egg and  a donut with the voice over saying “It’s what’s inside that counts, just like the essential oils at the heart of our new wax melts”.