Airwick says ‘it’s what’s inside that counts’ in new campaign

Airwick has reminded people that it is what inside that counts in its new campaign for Airwick Melts.

Created by Now Screen, the 15-second TVC opens with a couple of foods that are more tasty on the inside, including an egg and  a donut with the voice over saying “It’s what’s inside that counts, just like the essential oils at the heart of our new wax melts”.

Airwick Wax Melts has been designed to fill homes with a fragrant smell and burn for 30 hours.


  • Category Manager: Joao Coutinho
  • Senior Brand Manager: Matteo Piovan
  • Brand Manager: Martin Dowling
  • Assistant brand Manager: Chinae Wang
  • AGENCY – Now Screen
  • Global Director: Kerri-Ann Smith
  • Creative Director: Dana Holder
  • Senior Creative: Mardi McConnochie
  • Art Director: Charlotte Ducastel
  • Director: David Rechtman
  • Executive Producer: Petra Valent
  • Producer: Michael Hollis

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