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AJF Partnership ends founder-led era as Adam Francis exits

Adam Francis will become the last AJF Partnership founding partner to exit the business at the end of April, six years on from the agency’s acquisition by GrowthOps for $21 million.

The agency was founded in 2005 by Francis, along with Andrew Fabbro, Andrew Foote and Josh Stephens, the latter two who have departed the business since the appointment of Con Frantzeskos as managing director in October.

Frantzeskos was charged with leading AJF Partnership’s transition away from being founder-led, instigating an agency-wide restructure that saw a number of redundancies in the region of 10.

GrowthOps CEO Clint Cooper described Adam’s departure from AJF as the “conclusion of a remarkable 18-year chapter”.

“We are sincerely grateful to Adam for his outstanding contribution to the formation of AJF, and its development and success since. Adam’s entrepreneurial leadership, talent and caring nature have created value for the team at AJF, the group and our clients.

“Adam has built a legacy that will endure within the agency, the clients with whom he has worked, and the countless number of professionals he has mentored along the way.”

Francis commented: “I am going to miss the ad game, especially all the friends I made along the way. I have always thought it’s a young person’s industry – so my time is well and truly up.

“Massive thanks to everyone that carried me over the journey, including all the brands and suppliers. You have all made it a rewarding career and I enjoyed your company and the challenges.

“I am looking forward to taking everything I have learnt and starting fresh within a new industry or two after spending some time with my beautiful family.”

Frantzeskos added: “I would like to echo Clint’s sentiments. We are incredibly grateful to Adam for what he and the partners have built.

“From the beginning, AJF has been driven by effectiveness, partnering with some of Australia’s biggest and most iconic brands. Our team has built long-term, unifying brand platforms making it one of the best agencies in Australia.

“We continue to build on the legacy of effectiveness, creativity and partnerships that sits at the heart of AJF.”

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