Alas, poor Merrick, they buggered up his scene so well
The excellent thing about a well made TV drama is the way that the viewers can lose themselves in the moment.
When the magic works, good writing, acting and directing combines to make the viewer feel as though they’re there and to absolutely, utterly feel like the character standing in front of them is real – even if they’re an already familiar face.
For Nine, enjoying the success of Underbelly, of course the network wouldn’t let crude commercial considerations get in the way of such viewer immersion. There are after all already something like 57 minutes of ad breaks per hour for the show, and squeezing any more from it would just be greedy, wouldn’t it?
Like in last night’s episode, and the pivotal moment of the first, and brief, appearance of Mr Asia, played by radio presenter Merrick Watts.
What could be more harmless to put on screen at that point than A BLOODY GREAT POP-UP AD for the Merrick & Rosso radio show.
They really do respect their product, don’t they?
There was also a scene in last night episode which promoted Channel 9 itself. One of the characters was getting into a taxi and on another taxi in the background was a boot advertisement with the Channel 9 logo clearly visible.
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Yep, killer moment. The best way to avoid overdosing on the ads is to download the eps, ad free, from the website. I sat down on the weekend and watched most of the series so far that way. Without the ads, it’s great stuff!
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Our loungeroom errupted into boo’s when the poorly placed Nova add appeared up until then Merrick’s appearance was quite well received.
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It’s called violating the aesthetic distance – if you want to get all technical about it. Yanking us out of the conceit of the drama with this kind of OTT and completely irrelevant advertising.
Do they think people don’t know that Merrick is on the freakin’ radio?
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Only a matter of time before the ads slip below our radar and straight to our subconscience…
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