Fifi Box promotes Atkins diet in new campaign from Arnold Furnace
FoxFM radio breakfast host Fifi Box is spruiking the Atkins diet in a new campaign for Atkins Nutritionals as it aims to further grow its share of the competitive weight management sector.
Created by Arnold Furnace, the TV ad, the second of a series featuring brand ambassador Fifi Box, sees the radio personality speaking directly to camera about her success with the weight management plan.
The campaign is complemented with a national competition which encourages consumers to join the program and register their details for a chance to win one of four $2,500 makeovers.
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