Aldi promotes ‘award-winning products’ with motivational speaker ads
Aldi has launched a series of ads in which a motivational speaker spruiks various products, including cheese and laundry powder, as the key to winning.
In the ad for Aldi’s cheese, created by BMF, the speaker says “I’m going to unleash your winning potential with the power of cheese. This is an Aldi award-winning cheddar and when you eat a winner you become a winner”.
https://www.youtube.com/watch?v=Jpt-JC04suE
It ends with the tagline “With over 150 award-winning products, everyone wins at Aldi”.
The campaign is also promoting Aldi’s laundry powder, the motivational speaker character spruiks the product saying “I smell failure, wash it away with this Choice recommended laundry powder from Aldi”.
https://www.youtube.com/watch?v=avDmNxOhKhs
Credits:
- Executive Creative Directors: Carlos Alija & Laura Sampedro
- Creative Directors Aldi: Alex Booker & Philip Sicklinger
- Art Director: Bradley Averill
- Copy Writer: Jonty Bell
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Executive: Siena Shuttler
- Strategy Planner: Ali Tilling
- Director: Trevor Clarence
- Production Company: Jungleboys
- Producer: Sarah Nichols
- Post Production: Method Studios
- Editor: Drew Thompson/Mark Bennett
- Sound: Rumble Studios
- Agency TV Producer: Mel Herbert
- Agency Art Buyer: Rachel Lounds
- Photographer: Mat Baker
- Stills Production Company: Louis & Co
- Media Planning and Buying: Maxus
- Client: Sam Viney
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Great work. Really engaging and entertaining.
Like this and previous spots including the Expressi Coffee and Surfing Santa Xmas ham.
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Well done. Funniest Ad of the year.
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If only Aldi stroes attracted more customers with all four limbs I would consider shopping there.
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These are the ONLY world class Ads coming out of Australia at the moment.
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love what BMF are doing with this brand – it’s a credit to their team and the client relationship that they’ve moved the work forward so much
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Nick Bartlett, if that was a jokes it was really distasteful
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Love Aldi ads, everyone I’ve seen over the last few years are great! well done!
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err.. sorry to break the love in but i didnt really find this funny or clever. just another ad thats a bit ‘meh’. sorry, but not your best work BMF
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absolutely love the ad!!! plz check out my review of it here http://laurenmidler.wordpress.com
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Who plays the motivational speaker in the aldi ad
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Awesome ad, great actor, funny as hell! love it
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The actor playing the motivational speaker is Jason Montgomery. He also starred in Underbelly: Badness, and was nominated for a Logie. I’m a fan!
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