Frost* campaign focuses on how easy it is for people to know their HIV status

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Sydney-based Frost has created an integrated campaign as part of the AIDS Council of NSW (ACON) Ending HIV campaign which launched to coincide with Sydney’s Gay and Lesbian Mardi Gras festival.

The campaign encourages gay men to test for HIV more frequently, with Frost using bold, graphic language in street posters, t-shirts and merchandise to communicate that it is now easier and faster to know their HIV status than ever before.

ACON CEO Nicholas Parkhill said: “One of our key objectives is to get gay men to test more, treat early and stay safe. Increasing testing rates among gay men is vital, because HIV is generally transmitted by people who don’t know they have it. Once people know their status, they can take action to improve their health outcomes and prevent passing on the virus. And the only way they can know their status is to get tested regularly, at least twice a year”.

Frost_ACON 5It builds on the ACON video released at the end of last month, which featured designer Vince Frost, aimed at encouraging gay men to get tested in order to help end transmission of the virus within six years.

Founder and ECD of Frost Vince Frost said: “This campaign has been one of the most satisfying projects we’ve been involved in, because the evidence is that the message is cutting through and behaviour is changing.

“Ending HIV is a vitally important mission, not just here in Australia but for the whole world and it’s exciting to be a part of making that a reality”.

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