Ali Oetjen’s The Bachelorette premieres with lowest audience ever for franchise

October 11, 2018 10:22

Ten’s controversial move to cast Ali Oetjen as the star of the fourth local iteration of The Bachelorette franchise has resulted in the lowest ever premiere audience for The Bachelorette, with 631,000 metro viewers tuning in last night.

Last year, Ten’s casting of celebrity Sophie Monk paid dividends, with 951,000 metro viewers tuning in, while relative unknown Georgia Love received 655,000 the year prior. Sam Frost’s debut season of The Bachelorette in 2015 had 875,000 metro viewers.

Oetjen is looking for love on TV for the third time around

Oetjen’s season of The Bachelorette is also down on premieres of the franchise’s male-fronted version, with Nick ‘Honey Badger’ Cummins’ season – which wrapped just last week – pulling 940,000 viewers at the start.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics