Nick ‘Honey Badger’ Cummins hands Ten best Bachelor premiere to date

Network Ten’s newest season of The Bachelor, which features former Australian Wallabies star Nick ‘Honey Badger’ Cummins, achieved 940,000 metro viewers, making it the highest launch episode since the franchise began in Australia.

According to OzTAM’s overnight preliminary figures, The Bachelor’s total audience was boosted to 1.244m when including regional numbers and topped key advertising demographics 16-39s, 18-49s and 25-54s. It also beat Nine’s The Block, which had an average audience of 823,000 and a national audience of 1.196m.

Nick Cummins is The Bachelor this season

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.