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Almond Breeze creates ‘Breeze the Day’ OOH campaign

Almond Breeze milk has created an out-of-home ‘Breeze the Day’ campaign targeting health conscious women and anyone looking to improve their lifestyle choices and switch to a dairy milk alternative.

The campaign, created by the Daylight Agency, kicks off with an advertisement featuring a woman standing on a swing over water while holding a smoothie.

The Daylight Agency launched in August when PR agency ICON International Communications merged with advertising agency chris+geoff.

“This campaign is centered around capturing the light and airy feeling that comes with drinking almond milk and the advantages that come with it,” Chris Mitchell, the executive creative director at Daylight said.

The campaign is Almond Breeze’s first above the line campaign in three years.

Mike McNulty, country manager Australia and New Zealand, said: “The ‘Breeze the Day with Almond Breeze’ campaign is a strong and memorable branding device that firmly connects the brand name with the benefits of drinking Almond Breeze.”

Credits:

  • Creative:
  • Geoff Corbett, Executive Creative Director, DAYLIGHT
  • Chris Mitchell, Executive Creative Director, DAYLIGHT
  • Photographer: Wendall Teotoro
  • Retouching: Ted Blore/Admagic.
  • PR, Marketing and Social:
  • Meabh Duffy, Head of Planning and Strategy
  • Lauren Gleecher, Consultant, DAYLIGHT
  • Feryx Lim, Head of Digital
  • Niamh Hamill, Consultant, DAYLIGHT
  • Harriet Hall, Consultant, DAYLIGHT
  • Media Buyer: Pearman
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