New Zealand’s Rainbow Youth tackles homophobic slurs in pro-bono Y&R ad

Charity youth organisation Rainbow Youth tackles the unnecessary use of homophobic slurs in its first ever ad campaign.

The New Zealand organisation has used the slogan ‘if it’s not gay, it’s not gay’ teaching Kiwi’s not to use the term unless referring to same sex couples.

The spot, created by Y&R NZ, opens with a man dropping his pie exclaiming “oh gay”.

His mate chimes in to say “actually Nigel that’s not gay at all, it’s deeply disappointing but it’s not gay…unless that pie is a man who loves another man then it’s not gay”.

The two friends then discuss how one of the sheep farmers Steve is in the right term of the word “quite gay”.

MediaWorks Foundation, Y&R NZ and film and television studio Eight all contributed to the campaign on a pro bono basis.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.