Amazon looms as Australian businesses fall behind, warns Interbrand’s global survey

September 26, 2017 10:23

Apple, Google and Microsoft were named as the three most valuable brands in Interbrand’s 2017 Best Global Brands ranking, with no Australian brands registering in the top 100 list.

Warning Australian businesses are vulnerable, Interbrand flagged Amazon as one of the fastest-growing brands, while technology companies and brands were again the survey’s most dominant sector.

Interbrand Australia CEO Nathan Birch

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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