Ambition, hunger and support is the secret to brand growth
In a crowded marketplace, ambitious businesses flourish despite the odds. Whether it’s becoming one of the most widely recognised performance bike brands or the most popular entertainment destination, their success, according to AdRoll Country Manager JC Mignon, often stems from the same root; a marketing strategy that fuels growth.
This can be a daunting task for businesses because a lot goes into building your marketing strategy. You need to identify your ideal customer, research competitors, identify your key differentiators and from that, come up with the tactics and messaging that will drive growth. Where do you start? With the customer…
“We’re all about our customer” is a phrase you hear called out a lot but to truly deliver on that promise you need to know who your customer is in the first place; where they are, what’s important to them and where they like to shop online are some of the things you need to understand in order to build a persona of your customer as a basis for identifying new audiences. Use website analytics, talk to your customers and understand what they’re viewing on your website are all easy actions you can take to achieve this.
Nothing happens in a vacuum which is why you also need to understand your competition; who they are and how do they market themselves? This helps you figure out what they’re doing well, pinpoints gaps in their strategy and determines how you can take advantage of this in your own activities.
AdRoll is a growth platform to help businesses attract and convert visitors with display ads, social, email, and video ads.
