An exploration of the convergence of technology with behavioural and contextual, content-based targeting is now available on catch-up
Mumbrella Bespoke and Quora’s webinar which explored the convergence of technology with behavioural and contextual, content-based targeting is now available on catch-up.
With approximately 350 million monthly visitors, across 24 languages, Quora is a platform with reach and relevance. In Australia alone there are over 10 million monthly visitors, equating to roughly 50% of web users in the country.
In this insightful webinar, The Next Phase: Behavioural Targeting, Gurmit Singh, Quora’s general manager – APAC and Rob Pardini, WPP Analytics managing partner and WPP AUNZ chief data scientist, discussed the role that technology and in particular artificial intelligence and machine learning will hold in further unlocking online ad targeting.
