An hour well spent with Gloria Jean’s
Good to see a tactical ad in the newspapers today – and a long copy one at that – with Gloria Jean’s Coffees offering readers a list of suggestions for what to do with the extra hour created by the clocks going back.
Dr Mumbo’s favourite suggestions from the list, created by agency 303: “Actually finish reading this paper” and “write a letter to the editor”. But despite the spiritual affiliations of Gloria Jean’s owners, there’s no suggestion of the most traditional Sunday activity of all: “Go to church”.
Looks like they’ve updated “escape the daily grind” too
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And that is surprising given its reported links to the Hillsong Church.
The owner is involved with Hill Song, but that’s his business. I’m a Muslim with a controlling interest in a famous Australian confectionery product. It’s not considered a Muslim product or brand. I empathise with the management of Gloria Jeans – and am grateful my product hasn’t been pigeon-holed by my private faith. Beautiful work by the way.
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Lovely TVC too. The casting, acting , script, and direction: all great.
Now, about the product.
I’m a Quaker by the way, but that doesn’t mean I sit peacefully by while I am served Australia’s worst coffee.
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I’m a Quaker – I eat just eat my oats.
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