Andrew Knott to step down as NAB chief marketing officer in July

NAB has announced Andrew Knott is to leave the company in early July.

Knott joined NAB in October 2015 from McDonald’s where he had been the Asia VP of digital and media.

Outgoing NAB CMO, Andrew Knott: “It has been a privilege to lead this extraordinary team.”

It is with genuine regret that I leave one of the best marketing roles in the country,” said Knott in a media statement. “It has been a privilege to lead this extraordinary team and to do some of the best work of my career.”

NAB’s chief operating officer, Anthony Cahill, praised Knott’s achievements in the role, saying: “Andrew joined us 2.5 years ago and, in that time, has re-positioned the NAB brand under More Than Money; a brand proposition that works for the entire NAB organisation.

“He’s also delivered a transformed approach to marketing, with market leading capabilities in digital and customer analytics, executing in a highly personalised and customer relevant way at scale.”

At the time of the More Than Money launch, Knott told Mumbrella he hoped the repositioning would sustain the bank’s messaging for five to ten years.

Prior to joining NAB Knott had spent 18 years in the APAC region, having been Asia CMO for, regional chief digital officer for Havas and VP of strategy for Ogilvy APAC prior to joining McDonald’s.

The bank, like all of Australia’s financial institutions, has suffered a blow to its reputation during the ongoing Banking Royal Commission, compounded by an embarrassing network outage last weekend which forced it to apologise to its small business customers.

An NAB spokesperson was unable to comment on Knott’s next move however Cahill said the departure was on good terms.

“While I’m disappointed to see Andrew leave NAB, we have spoken about his new role at length and Andrew will be leaving NAB on strong terms.  Furthermore, Andrew’s appointment is in part due to the strong performance of the marketing team and it is pleasing to see this being recognised externally.

“Andrew is leaving on good terms and is working with me to find a successor.”


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