NAB takes McDonald’s Asia digital and media head Andrew Knott as new CMO



Andrew Knott, the Asia VP of digital and media for McDonald’s, is returning to Australia to take the top marketing role at National Australia Bank.

Knott brings to an end 15 years in Asia, much of that time in Singapore, and will be based in Melbourne.

He replaces Sandra de Castro who left the bank in August along with general manager of brand Kevin Ramsdale.

Ramsdale has since emerged as the chief marketer at JB Hi-Fi while De Castro has yet to resurface.

During his time in Asia, Knott was Asia CMO for, regional chief digital officer for Havas and VP of strategy for Ogilvy APAC.

In a statement shared with CMO magazine, Knott said: “There are few brands that impact people’s lives every single day. Even fewer that have a genuine commitment like NAB does to putting customers first to help them realise their full potential.”

NAB stuntNAB has been among Australia’s most creative advertisers in recent years, rising to prominence at Cannes in 2012 with its famous ‘Break-up’ campaign that attempted to distance the brand from its rivals ANZ, CommBank and Westpac.

Knott chaired Mumbrella Asia’s inaugural awards last year.

Robin Hicks for Mumbrella Asia


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