Anything but in The Doghouse

One of the US’s more staid retailers, JC Penney, has created an excellent pre-Christmas viral effort.

[youtube=http://au.youtube.com/watch?v=_F2md4uGmMU]

The traffic stats speak for themselves:

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Marketing Media

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