APD Australia appoints head of digital product and strategy to growing local team

ASX listed digital transformation business APD has appointed Chris Butterworth as its Australian head of digital product and strategy.

Butterworth, who was previously head of strategy and insights at Reprise Digital, is the latest Australian hire for the Singapore headquartered company which is subject to a stock market bid from technology and marketing group Trimantium GrowthOps.

Butterworth is the latest in a series of senior hires by APD Australia

APD’s other senior roles filled in recent months include former Mediabrands group strategic operations director Kerry Boys as head of Strategic Operations; Keith Dodds, director of business consulting; Greg Skinner, head of experience design; and Stuart Oliver, head of sales.

Based in Melbourne, Butterworth will be responsible for building APD’s owned media team along growing its range of services and cross channel products.

“I’m delighted to be working with an accomplished leadership team for whom I have a great deal of respect,” Butterworth said, “The breadth of marketing, development and consulting capability at APD, combined with the streamlined structure of the business also enables the type of cross channel collaboration that makes truly exciting work possible.”

Scott Player, APD Australia’s CEO commented, “Chris’ extensive cross channel experience made him the natural choice to lead our digital product and strategy growth plans.

“His dynamic approach to team management will support him well as he builds on our market successes to date and enable him to support our continued push to deliver clients the most sophisticated level of single point service possible.”


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