Nova Entertainment builds on events strategy with launch of Exp

Nova Entertainment is venturing further into the events space, launching new business Exp, in partnership with creative specialist Habitat.

The new agreement will see Nova act as the sales-lead for the business, providing clients with opportunities for small scale events, while Habitat will help execute each project.

Nathan Reay, Nova’s head of M&A, strategy and partnerships, told Mumbrella whilst the company already plays in the events space, the new business will allow the company to own “interactions” with clients.