Are Media partners with Samsung for Into The Night campaign

Are Media has partnered with Samsung for ‘Into The Night’, an integrated campaign across its titles marie claire and ELLE for the Samsung Galaxy S22 Series.

The campaign includes behind-the-scenes footage from the PayPal Melbourne Fashion Festival (MFF), which Samsung is a partner of, with social posts, native articles, video, editorial and PR to be rolled out over the next four weeks on marie claire and

Influencer Maxin Wylde will be providing content from MFF using the Galaxy S22 Ultra for and across its social platforms. A dedicated digital hub will be hosted on marie claire’s website.

Samsung director of product and marketing Eric Chou said: “Partnering with Are Media on a campaign to amplify the enhanced functionality of our S22 Series was the perfect choice for us. The Galaxy S22’s low light capabilities are the best we’ve ever had in a device, and this partnership felt like the perfect opportunity to display this innovation and encourage people to be creative, day or night.”

Are Media general manager Jane Waterhouse added: “Our fashion focused brands marie claire and ELLE have deep connections with millennials and Gen Z and we are delighted to have partnered with Samsung to create these content-rich experiences.

“Bringing our brands’ reach and years of experience in content creation, together with the strong relationships we have with leading influencers and creators, means we can effectively deliver this innovative campaign that gets cut through to Samsung’s audience across magazine, digital and social platforms.”


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