DDB revives talking bread idea in ad for Arnott’s Cruskits
“Look at how cute I am”
John Ratzenburger, the American actor best known for his role as Cliff Clavin on Cheers, is the voice-over artist in a new ad for Arnott’s Cruskits.
In the ad, a talking piece of bread attempts to lure a woman away from eating Cruskits biscuits.
The creative agency that made the ad, DDB Sydney, also used the talking bread idea in an ad for Tip Top a year ago.
http://www.campaignbrief.com/2012/01/post-146.html
DDB are advertising for and against bread at once??
The problem with this ad was that it gave me a strong craving for fairy bread!
Why not pay an Aussie voice over man – we have plenty of talent – rather than someone who shone when the target audience was at primary school and therefore probably don’t relate? Oh wait, maybe they recognise the voice from Toy Story – a dubious link?
Australian voice actors not good enough??
Disappointing to see such backwards attitudes on the voice talent. You wouldn’t see such comments in either the US or Europe.
Good on the team for striving to make the best spot possible. And no, I don’t work with anyone involved.