Artline pens are ‘up for the challenge’ in new campaign, via Reborn
Artline pens and markers are up for the challenge – whatever that challenge may entail, in a clever new campaign courtesy of Reborn.
Reborn collaborated with production partner Humble, and director Jordan Watton to show real-world applications of Artline products, whether through construction plans, creative sketches, or classroom white room blue sky sessions.
The Up For The Challenge campaign doubles down on Artline’s reputation for “resilience, precision, and reliability”, by showing how its range of pens and markers meets “the diverse needs of professionals, educators, and creators with ease and versatility.”
“This campaign is about celebrating the versatility and dependability of Artline’s products in the hands of those who rely on them,” said David Easton, founder of Reborn.
“We wanted to create something that was fun to watch and connect with the people using these tools every day.”
Lisa Baker, brand manager for Artline, said the campaign “reflects the core of Artline’s purpose: tools designed to inspire and enable our customers to create, build, and inspire every day.”
The campaign is rolling out nationally across digital, broadcast, and social media.
ACCO BRANDS:
Brand Manager: Lisa Baker
Senior Brand Manager: Mandy Jager
REBORN:
Founder: David Easton
Strategy Director: Gual Barwell Group
Account Director: Shailei Forrester
Senior Copywriter: Eric Franken
Motion Designer: Joseph Hoh
HUMBLE:
Creative Director – Duncan Shields
Executive Producer – Brynn Fulcher
Director – Jordan Watton
Artist – Sindy Sinn
Production Manager – Yavana Castillo
DOP – Don Buppapirak
ACS Photographer – James Horan
Motion Control – D2 motion / Dan Miller
Art Stylist – Fran Middleton
Music composition – Daniel Cartisano
Sound Design / Mix – 20below Steve Hessel
Colourist – Matt Fezz
Keep up to date with the latest in media and marketing
Linkedin
Have your say