Dig agency appoints new GM
Dig agency has appointed former Clemenger BBDO client partner Anita Deutsch-Burley as its new general manager.
Deutsch-Burley will oversee the agency’s operations, support “the delivery of strategic and executional excellence for clients”, and lead the integration of recent acquisitions, including Brand Ninja AI.
She brings over 15 years of agency experience to the agency, with stints at McCann and GPY&R.
“Sometimes you feel like you’ve just found your people,” said Deutsch-Burley. “For me, this is Dig.
“I feel so fortunate to be working with insanely clever, innovative and down to earth people with a client-first mindset, plus a dog friendly office. It just feels like home from day one.
“[I] definitely hit the jackpot to be working with these guys as well as our incredible client list of equally clever and genuinely good people.”
Dig CEO Paul Rhodes said Deutsch-Burley “brings a wealth of leadership experience, both agency-side and client-side, as well as technology, and a warmth and energy that is contagious”.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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