Asics appoints Starcom
Sports brand Asics has appointed Starcom as its media agency in Australia and globally following a pitch.
Starcom will handle the brand’s communications strategy as well as all media planning and buying, along with data and analytics.
Chris Nolan, Starcom MediaVest Australia CEO, said: “We are very much looking forward to working with the Asics team in Australia – it’s an innovative brand and it’s great to be partnering with them.”
The agency will work in partnership with Asics’ existing global creative agency 180 Amsterdam to develop communicationsacross 14 markets globally.
Asics also works locally with M&C Saatchi Sport & Entertainment and VML.
John Mollanger, Asics’ global marketing division senior GM said: “Consolidating and maximizing the efficiency of our global media strategy and spend is a major step towards our path to accelerate Asics brand equity and business growth. Starcom has demonstrated a very sharp understanding of our brand and strategic objectives with a clear roadmap to success. We look forward to starting our global partnership to achieve our ambitious goals in the coming years.”
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