ASICS launches ‘Move as One’ campaign to celebrate Australian cricket

October 24, 2018 5:00

Sportswear and shoe brand ASICS has released an integrated campaign as part of its Cricket Australia partnership ahead of the 2018-19 international season.

The ‘Move As One’ campaign is an adaption of ASICS’s global “I Move Me” branding featuring young and old cricketers at different stages of their playing careers.

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The campaign features a mix of players including Mitchell Starc, Josh Hazlewood and Glenn Maxwell along with grassroots cricket fans.

Simone Bushnell, general manager of marketing at ASICS Oceania said: “Cricket is inherently part of our culture and this campaign encourages all Australians to show their support of our national team.”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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