ASICS launches ‘Move as One’ campaign to celebrate Australian cricket

Sportswear and shoe brand ASICS has released an integrated campaign as part of its Cricket Australia partnership ahead of the 2018-19 international season.

The ‘Move As One’ campaign is an adaption of ASICS’s global “I Move Me” branding featuring young and old cricketers at different stages of their playing careers.

The campaign features a mix of players including Mitchell Starc, Josh Hazlewood and Glenn Maxwell along with grassroots cricket fans.

Simone Bushnell, general manager of marketing at ASICS Oceania said: “Cricket is inherently part of our culture and this campaign encourages all Australians to show their support of our national team.”

The digital campaign has been rolled out in native format for both skippable and non-skippable online and social environments.


  • Creative: Connecting Plots
  • Production: Infinity Squared
  • Director: Phillip Sage
  • Producer: Chris Seeto
  • DOP: Campbell Brown
  • Edit: Cameron Drew
  • Colour: Matt Fezz

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.