Atlantis Dubai appoints Magnum & Co as PR agency for 3 years
Independent brand communications agency, Magnum & Co, has been appointed by Atlantis Dubai for a three-year contract managing all communications in Australia for Atlantis, The Palm and the launch of its new ultra-luxury experiential resort, Atlantis The Royal.
The appointment was made following a competitive pitch and will see the agency develop a launch campaign for the highly anticipated new resort while driving Australian demand for the resorts overall.
Magnum will lead a multi-channel strategy focused on driving demand from the Australian market post-pandemic, positioning Atlantis, The Palm as a bucket list destination and leading the launch of Atlantis The Royal in Australia.
Magnum & Co. CEO, Katie Barclay, said: “We’re incredibly excited to be Atlantis Dubai’s chosen agency in Australia. Post-pandemic there’s been a huge shift in Aussie attitudes and behaviours towards international travel and competition is fierce. Our core focus for Atlantis Dubai is sharing the unique proposition of both their resorts and Dubai to the Australian market.”
Since opening in 2008, Atlantis, The Palm has become one of the most sought-after travel locations in Dubai. Located on The Palm at the centre of the crescent, it’s the first entertainment resort destination in the region. With a unique ocean theme, the resort features a variety of marine and entertainment attractions, including the world’s largest waterpark – Atlantis Aquaventure.
Opening in late 2022, Atlantis The Royal, will redefine travellers’ perspective of luxury, offering a collection of elegant Rooms, Suites, and Signature Penthouses featuring unparalleled views of the Arabian Sea and Palm Island. Crafted by the world’s leading architects and designers, the resort features the largest collection of celebrity chef-branded restaurants in the world, a 3,000 square-metre holistic spa and wellness centre, one of the world’s largest jellyfish tanks home to 4,000 jellyfish, and a 90m sky pool crowning the 43-storey resort.
Atlantis Dubai PR director, Rebecca Hall, commented: “We’re thrilled to have Magnum & Co as our Australian agency for Atlantis, The Palm and Atlantis The Royal. It was a highly competitive pitch process and the team at Magnum impressed us with a creative and unique strategy that aligned perfectly with our goals for both resorts,”
Magnum & Co is a brand communications agency, providing services for brands such as Converse, Red Bull, RSPCA NSW, Pizza Hut Australia, L’Oréal, and Noom.
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