Atomic 212 named media agency of record for Greater Bank

Independent media agency Atomic 212 has been appointed to the media account of Greater Bank, a customer-owned bank with more than 270,000 customers.

The announcement signals a reunion between the media agency and multi-million dollar account.

Greater Bank was a former Atomic 212 client, from 2013 to 2016.

“We are delighted to renew our partnership with Greater Bank and look forward to helping build on the great success it has seen in recent years,” said chief digital officer and partner James Dixon.

“Greater Bank has a compelling and clearly differentiated position in the banking category, as evidenced by its strong performance and the swag of industry awards it has collected over the past year. Everyone at Atomic 212 is very excited about working with Greater Bank again.”

Atomic 212’s Dixon

Greater Bank’s head of marketing and customer experience, Matthew Hingston, added: “Greater Bank remains committed to delivering the continued success that we have experienced over the past four years since our transformation from a building society to a customer-owned bank. To achieve this, it is important that we partner with organisations and agencies that share our vision for innovation that will allow us to thrive in what is a highly competitive market and environment. Atomic 212 has a wonderful reputation for delivering innovative media solutions that gets results for their clients, which is why we are very much looking forward to building a prosperous partnership with them.”

The win follows Atomic 212 also being appointed to the Spirit of Tasmania, Beyond Blue and Charles Darwin University accounts, and being reappointed to the $27m NT Government account.


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