Audioland full program announced: Industry-leading media buyers to share what they want from audio
Mumbrella Audioland’s full program has been announced with Dentsu’s Danny Bass, Initiative’s Sam Geer, Spark Foundry’s Lucie Jansen and Speed’s Ian Perrin set to join Mumbrella’s Diana Di Cecco (former GM of marketing at GPC) on stage to discuss what buyers want from audio.
The conference will take place on April 27 with tickets on sale now.
The audio medium is becoming more diverse and as a result, there are more opportunities for brands to reach consumers through their ears.
Dentsu media ANZ’s CEO Danny Bass
But what do brands want from the audio medium, be it radio, podcasts, streaming platforms or more? And how are media buyers approaching the various options?
This key panel will explore those topics and more, going deep into the opportunities that audio mediums have to service brands as well as what the opportunities are for brands to leverage themselves against the growing medium.
Lucie Jansen, chief investment officer at Spark Foundry
Also following the monetisation theme, is a session from News Corp Australia on podcast monetisation.
News Corps Australia has backed a substantial number of well-known podcasts including I Catch Killers, The Matty Johns Podcast, Browny’s Podcast, The Front, The Teachers Pet and many more.
Ainslee Horstman, general manager commercial networks, News Corp Australia
In this session, News Corp Australia’s general manager, commercial networks, Ainslee Horstman and editorial director, Daniel Box will share a significant amount of data points, from tactics to drive acquisition and engagement to content insights, global audience opportunities, tips to build communities around podcasts, revenue streams, and more.
Whether you’re coming from a brand-owned media perspective or a media owner perspective, or even if you’re a brand looking to find out how media owners are trying to monetise their content and grow their audience to help promote your brand, this is a crucial session.
Tickets for Mumbrella Audioland are still on sale and can be purchased here.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Audioland 2023
Danny Bass
Dentsu
diana di cecco
Ian Perrin
Initiative
Lucie Jansen
Mumbrella Audioland
Sam Geer
Spark Foundry
speed
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