Aussie martech firm and LadBible group list on stock exchanges
Australian-based marketing, customer experience and cloud technology company, Xpon Technologies Group, has today listed on the ASX, under the ASX code XPN.
Meanwhile, on the other side of the globe, LBG Media plc, which owns media brands LadBible and Sport Bible listed on the Alternative Investment Market (AIM) part of the London Stock Exchange yesterday.
LBG Media has grown rapidly since inception with revenue growth of 48% from FY2018 to FY2020. This growth has continued to accelerate, with the group recording GBP23 million of revenue in the six months to the end of June 2021, compared with GBP20.4 million in the year to December 2018.
LadBible Australia recently launched its latest venture, LadStudios, a creative production studio with the aim of producing cross-platform content.
Earlier this year, LadBible Australia launched a social content agency, LadBible Social, with Amazon Prime Australia and V Energy ANZ as its first clients.
The Australia-based agency sits within the LadBible Group’s media portfolio and offers full-service social media management, including content production, data and insights, account and community growth, and channel-specific strategy.
Since inception, LBG Media has curated a collection of ten core specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, YouTube and TikTok). Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers.
The funds from the listing will be used to facilitate the group’s future strategic initiatives, which may include acquisitions or entry into new international jurisdictions.
Solly Solomou and Arian Kalantari, co-founders of LBG Media, said of the listing: “Today is an important day for everyone at LBG Media and we’d like to thank our incredibly hard-working and talented team for helping us achieve this milestone. Back when we founded the Company in 2012 we were looking for a way to engage with young people just like us and we are incredibly proud that what we created back then now has over 262 million social media followers worldwide.
“We remain committed to creating exciting, engaging and socially responsible content that gives the youth generation a voice and appropriately represents their interests.
“The reception we have received from investors has been very positive and we are excited to be embarking on the next of phase of our growth story with the listing on AIM providing us with the platform to continue to grow well into the future.”
Xpon was founded by CEO Matt Forman, and currently has operations across Australia, New Zealand, the United Kingdom and Europe. The company’s customer data platform Wondaris is a data platform for marketers. The platform centralises customer and marketing data, with ML & AI for automated intelligence and easy activation into multiple channels.
It also offers Holocribe (virtual reality platform) an immersive experiences and extended reality (XR) content management, which enables users with no specialised skills to quickly publish XR and 360 content in any channel.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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